Tiger Savage has quit Bartle Bogle Hegarty to take up the post of
head of art at Leagas Delaney. Her copywriting partner, Mark Goodwin,
will move with her.
The team will join as one of up to four pairs of creative directors
reporting to Tim Delaney, executive creative director at the agency, in
a restructured creative department. Another senior team is expected to
be recruited shortly.
The head of art post has been vacant since the departure of Dave Dye to
BMP DDB earlier this year (Campaign, 4 April).
Savage said: ’Leagas Delaney is one of the few places we’d work. The
agency’s got some great clients and is very active in pitching. Tim’s a
great creative director, so we’re very excited. But BBH is a hard place
to leave and I’m sad to be going.’
Goodwin added: ’We weren’t looking around, but Tim made us an offer
that’s too good to be true.’
Savage joined BBH in 1994 with her long-time copywriting partner, Paul
Silburn, who left for Lowe Howard-Spink early last year. She has since
partnered Goodwin on work that includes the recent Salon Selective
commercials for Elida Faberge.
’They’re a talented team with some exciting work behind them,’ said
Delaney, who first approached Savage and Goodwin two months ago. ’We
have a very different structure here. Because of its scale, BBH has
become process-oriented, but creatives are most exhilarated with
everything going on around them.’ Leagas Delaney’s client list includes
Adidas, the BBC, Harrods and the Guardian.
BBH’s executive creative director, John Hegarty, said: ’They’re an
outstanding pair. Unfortunately we can’t offer them similar positions
and everyone wants to move on. I did it myself.’
Before BBH, Savage was at Simons Palmer Denton Clemmow and Johnson,
where she teamed up with Silburn. They left following the departure of
the creative directors, Chris Palmer and Mark Denton, saying ’the place
just wasn’t the same’.
The pair won a number of creative awards, including a best individual
poster gold at the 1996 Campaign Poster Awards for Nike’s ’Mr Sampras to
The colourful Savage also appeared in her own Mercury One-2-One
commercial, being chatted up by a barman.