Leagas Delaney has set up an agency in Dusseldorf as it continues a
five-year European expansion plan.
The new agency, Leagas Delaney Dusseldorf, opened on 4 January. It has
appointed Hendrik Schulze from the Hamburg-based KNSK BBDO as managing
director. Karen Heumann, also from KNSK, joins as planning director. The
creative directors, Todd Schulz and Ralf Zilligen, move from their own
consultancy, which was called International.
The start-up will initially service Leagas Delaney’s pan-European
Nintendo account - Nintendo’s European headquarters are in Germany - but
the aim is to capture domestic accounts.
Bruce Haines, the Leagas Delaney chief executive, said: ’The main
emphasis will be on new business. Leagas Delaney has a high profile in
Germany because of Adidas and we aim to capitalise on this to attract