Leagas Delaney wins $20m US ski account

- Leagas Delaney, San Francisco, has been appointed by the National Ski Areas Association to its estimated $20 million advertising account, following a final four way competitive pitch.

- Leagas Delaney, San Francisco, has been appointed by the National Ski Areas Association to its estimated $20 million advertising account, following a final four way competitive pitch.

Alongside Leagas Delaney, which won the business pitching with ski specialist, the Mandala Agency, the other finalists were DMB&B, Troy; Goodby Silverstein & Partners and McCann-Erickson in New York.

Leagas Delaney has been tasked with increasing skiing and snowboarding by 12% by the winter 2001 season.







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