Leagas Delaney wins dotcom job

Leagas Delaney has picked up the pounds 15 million global launch advertising task for Justpeople.com, a new recruitment site backed by the City headhunters, Armstrong International.

Leagas Delaney has picked up the pounds 15 million global launch

advertising task for Justpeople.com, a new recruitment site backed by

the City headhunters, Armstrong International.



The site is scheduled to launch in the UK in the next few weeks, joining

the rapidly expanding online recruitment market. It will offer career

management and recruitment services to job hunters and prospective

employers.



It is expected to launch with a City job bias because of its backer, but

the intention is to cover all job markets on an international basis. The

company plans to launch in the US and in Australia in the next nine to

12 months.



Leagas Delaney has developed a brand positioning for Justpeople and it

will co-ordinate the launch marketing campaign and create the

above-the-line advertising.



Lucian Hudson, now head of content for the site and formerly BBC

Worldwide’s head of programming, said: ’Leagas Delaney is the ideal fit

for us.’



Darrin Moy, the company’s chief executive who moved from Warburg Dillon

Read, where he was head of global recruitment, said: ’We are looking to

change the way recruitment is done. We already have a top management

team in place in all the key areas.’



The chairman is Martin Armstrong, founder of Armstrong

International.



The company is in advanced talks with other backers.



Nick Hough, Leagas Delaney’s managing director, said: ’Justpeople

impressed us with its thinking and with its management team. We are

excited by the opportunity of working with it on its brand development

and launch campaign.’



The company will compete with Monster.co.uk, which launched in October

with a pounds 1.3 million campaign through Red Handed. Monster already

has operations in France, Belgium, Germany and the Netherlands, and is

planning to expand into Ireland and Spain shortly. It is expected to

call a review this month as it seeks a pan-European agency.



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