Lean Mean Fighting Machine awarded online anti-smoking task

Lean Mean Fighting Machine is understood to have won a brief from the Department of Health to run the online element of a new initiative designed to get smokers to quit the habit.

The Department of Health is thought to have seen presentations from five agencies outlining online strategies before making the appointment.

The campaign will run early in 2007 to coincide with the traditional wave of New Year's resolutions among smokers planning to give up.

It comes ahead of a ban on smoking in workplaces across England and Wales.

Profero is creating the Smokefree England website, which will carry information on the ban, while Farm will develop a £10 million ad campaign to offer advice to smokers.

The agency shares the COI anti-smoking advertising account with Miles Calcraft Briginshaw Duffy.

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