Learning & Skills Council 'innate skills' by Leo Burnett

The Learning & Skills Council is launching an initiative to improve the nation's skills -- an issue that figures highly on Gordon Brown's agenda.

The creative is based around the idea: "The future. It's in our hands." It encourages people to learn skills or to refine those they already have.

The campaign is part of an attempt to meet the target set by Lord Leith in his review of UK skills for the country to be a world-leader in all levels of skills by 2020.