The BBC has appointed a former senior Mars marketer, Tim Ledgard,
as head of marketing for its internet division, BBC Online.
Ledgard, who is managing director of Duchy Originals, spent more than a
decade at Mars. He held a number of senior marketing posts including
European franchise manager; group marketing manager for confectionery
brands and marketing director for Mars China.
Ledgard replaces Andrew Warner, who left the BBC in September for Emap
Online, where he took up the role of head of marketing.
’I am very excited about the future and the BBC,’ Ledgard said. ’This
gives me the chance to work with a brand that has been forward
thinking.
The challenge of driving that forward over the next few years was too
good an opportunity to turn down.’
Ledgard will be responsible for the development and execution of BBC
Online’s marketing strategy. He will report directly to Sue Farr,
director of public service marketing.
BBC Online is the most visited website in Europe. In October, it
recorded 94.8 million page impressions. Ledgard will oversee the service
and will identify new opportunities to extend the brand.
Farr said: ’Tim’s background and expertise are well suited to taking BBC
Online to the next stage of its development.’
