Lee Cutter heads new CBS Outdoor retail sales division

LONDON - CBS Outdoor has created a new retail sales division as the UK travel advertising business moves into the retail sector.

Westfield...new shopping centre in London
Westfield...new shopping centre in London

It has appointed Lee Cutter, the former head of business development at Metro, to head up the division as the head of sales.

CBS Outdoor has created the division to handle the launch of Westfield London, the £1.6 billion White City retail shopping centre, which opens this month. CBS was made Westfield's digital partner earlier this year.

Cutter will set out to raise awareness of the digital advertising opportunities within retail. The new retail team will sit within CBS Outdoor’s digital division, Alive.

Cutter, who will report to the sales director of Alive, Nicky Cheshire, has worked in the media industry for nine years. He started his career at CIA in account management and planning. Later he moved to Starcom Motive and Barclays.

Cheshire said: "Westfield provides us with the perfect opportunity to redefine the retail market in the UK.

"Our digital proposition will offer brands a meaningful way of reaching the affluent London consumer in an environment where every pound spent can deliver a real return on investment.

"I'm delighted to have Lee on board as he brings both a fresh perspective and a deep understanding of the London audience."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content