Wright will manage the growth of the 70-strong digital ad business, focusing on developing people and finding new talent.
She will report to the Dare managing partner, Mark Collier, who, with the planning partner, John Owen, will focus on strategic development.
Wright will also sit on a newly created management board. This will be comprised of Collier, Owen and the creative partner, Flo Heiss, as well as the group account directors Claire Hynes, Nadya Powell and Gavin Bell, the creative director, James Cooper and the finance director, Stephen Morgan. It will be chaired by John Bartle, the co-founder of Bartle Bogle Hegarty.
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