Leeds United chief executive joins the board at Radio Aire

The chief executive of Leeds United has joined Emap’s Radio Aire as non-executive director.

The chief executive of Leeds United has joined Emap’s Radio Aire as

non-executive director.



As part of a drive to build the football club’s media profile, Peter

Risdale will join the board, linking the radio station to its sports

activities.



Leeds United is affiliated to BSkyB, which owns a 9 per cent share of

Leeds United.



The timing also coincides with the Radio Aire’s applications for digital

licences. The station has applied for both the Liverpool and Leeds

digital multiplex licences, to be awarded early next year.



’As two organisations we have a lot in common and we can both benefit

from the affiliation. I would say that Leeds United is a sporting,

leisure, entertainment and media synergy and this combination also

describes Radio Aire,’ said Risdale.



Risdale is the second football club chairman to join the board; the

first was Sir Rodney Walker, chief executive of Leicester City.



Radio Aire, part of the Emap On Air group, broadcasts 93.3 Aire FM and

Magic 828. The station’s main competitors include BBC Radio Leeds and

Galaxy radio.



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