Legal & General is splitting its media planning and buying account between Carat and Havas Media Group after a competitive pitch.
Dentsu Aegis Network’s Carat has been awarded the insurance part of the business, while Havas picks up the retirement arm.
Group M agency Mindshare is the incumbent on the account, having worked on it since 2015. Before that, it was handled by Carat.
Carat’s sister shop Merkle holds Legal & General’s paid search and programmatic display account. M&C Saatchi works on above-the-line advertising.
Legal & General did not respond to Campaign's request for comment. Carat and Havas declined to comment.