Age 40
Based at London, England
Daily fee £350 plus overtime

Career highlights Plucked out of college by Paul Weiland, Hale got her first break with BT's "It's for you ad. She has worked on Tetleys, John Smith's, Stella Artois, Heineken and Lloyds Bank.

Would you believe After a shoot in Paris with Mark Denton and Chris Palmer, she was so plastered that she left all the props in the back of a cab. "Fortunately because I'd given the cab driver a big tip he came back with them, she remembers.

What people are saying "If you want something contemporary, then Hale will be spot on, Mary Francis, the managing director of The Paul Weiland Film Company, comments.

Age 40
Based at Los Angeles, USA
Daily fee Bowen has commanded up to $5,000 a day

Career highlights Bowen's highlights include Tony Kaye's "unexpected II" Dunlop spot and Jake Scott's "amphitheatre BT epic, dressing 5,000 people.

Would you believe Bowen has often worked with Tony Kaye. She remembers a Nina Ricci shoot which the production company tried to close down at the eleventh hour. Kaye was so apoplectic that, once he'd finished dressing down the man who brought the bad news, the poor guy had to be taken home and medicated.

What people are saying "I've never seen someone organise 700 people so well. She's got attention to detail and a military precision, Kai-Lu Hsiung, the joint managing director of RSA Films, says.

Age 52
Based at London, England
Daily fee £352, union rate

Career highlights Working with Paul Arden on a global Trusthouse campaign. Other ads include Martini, Gordons, Kellogg, Diet Coke, BMW.

Would you believe Burton remembers shooting the After Eight ad which recreated Marilyn Monroe and James Dean, and used Naomi Campbell. True to form, Campbell arrived around six hours late, and despite the mound of designer gear he'd brought for her, refused to look at any of it.

What people are saying "Roger doesn't have a mainstream vision, having more interest in the obtuse side of film. He's impeccably professional and he's not just a practioner, he's an ear too, the director Brian Griffin says.


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