LEGENDS OF COMMERCIALS PRODUCTION: Editors

RICK RUSSELL
Age 37
Based at Final Cut, London, UK
Daily fee On a job-by-job basis

Career highlights Reebok's "blob", Adidas' "footballitis"and "Jonah Lomu", BMW Series 7's "swimming pool and VW Lupo's "baby".

Would you believe A keen tennis player and tall person (6'4"), Russell is a member of the Queen's Club in Kensington, where he is often mistaken for Goran Ivanisovich. Unfortunately walking to and from the court, rather than during a match.

What people are saying Greg Caplan, the joint chief executive/founder of Final Cut (along with Russell), comments: "Rick is one of the few editors who really understands the process of advertising, and can switch effortlessly back and forth between comedy and imagery."

PAUL WATTS
Age 33
Based at The Quarry, London, UK
Daily fee On a job-by-job basis

Career highlights Teenage Road Safety's "my house", the NSPCC's "cartoon ad, Danish Bacon's "obsession", Mini's "Martians", One2One's "life and Guinness' "bet on black".

Would you believe The director Chris Palmer says (with affection): "He's a bit of a ponce. He goes wine tasting and fishing, which is not something to be proud of, but I tolerate him because he's a great editor."

What people are saying "With an editor you have got to get on with them on a personal level because you spend so much time with them. I get on with Paul fine, in fact I use him for almost every job, Palmer adds.

SAM SNEADE
Age 41
Based at Sam Sneade Editing, London, UK
Daily fee £1,000 to £2,000 depending on budget

Career highlights The movie Sexy Beast, Levi's "odyssey", Barclays' "Samuel Jackson campaign, Guinness' "surfer and "dark dreamer", Aristoc's "subtitles", Stella's "heroes' return".

Would you believe Apparently Sam was one of the worst assistant editors in Soho until someone wisely promoted him. He's also known to take a breather from the Avid to pick up a guitar.

What people are saying The Academy producer Nick Morris says: "He has the full armoury. He's a great editor, very creative, very musically knowledgeable, very well read and has a good film knowledge. He won't stop until he's worked the material every way possible. He has ambition as well as talent."

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