LEGENDS OF COMMERCIALS PRODUCTION: Make-Up

LOUISE CONSTAD
Age 43
Based at London, England
Daily fee Ranges to £2,000

Career highlights Constad has worked on a list of ads with highlights including Cadbury's Flake, the Olympus Camera spot featuring an ageing Naomi Campbell and Diet Coke's "Wimbledon ad.

Would you believe She has starred in a Max Factor campaign, which can mean she's a bigger star than the artists she's working with. On a Danone shoot with Elle Macpherson, Constad had a bigger queue for autographs than Elle! Macpherson was heard to ask: "Who the hell is she?

What people are saying Paul Arden says: "Professionally, I've never had a problem with her. So I suppose she's alright. Socially, I'd rather be at a party where she is, than where she isn't."

LISA STOREY
Age 37
Based at Los Angeles, California
Daily fee Between $1,000 and $2,500

Career highlights Storey has worked on Coca-Cola's Dasani Water spot featuring Earth Wind and Fire and The Gap Band. She worked with Jake Scott on "got milk? and with Tony Kaye on the "prodigy Microsoft spot featuring Barry White and Dunlop Tyres' "unexpected". Ads with Vaughan Arnell include Adidas and Cherry Coke.

Would you believe On a Sony Discman job in New York, Storey was doing make-up in a motorhome en route to the next location when it burst into flames. "There was a plume of smoke as high as the building, remembers Storey, who took the subway on to the next location.

What people are saying "Lisa's the Maria Callas of the make-up world," Jake Scott says.

JAN SEWELL
Age 47
Based at London, England
Daily fee Up to £500 a day, depending on the job

Career highlights Sewell, who helped create Joanna Lumley's look in Absolutely Fabulous, has worked with Paul Weiland on Walkers' campaigns including turning Gary Lineker into a baby. She did the Commission for Racial Equality spot, transforming Lennox Lewis into a white man.

Would you believe Mary Francis of The Paul Weiland Film Company remembers one shoot so boring that to pass the time Sewell painted a dripping wound so realistic on her assistant's hand that the nurse went white.

What people are saying "She's incredibly calm and amazingly quick. She's also very well rounded, good humoured and excels in prosthetics, Kai-Lu Hsiung, the joint managing director of RSA Films, says.

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