LEGENDS OF COMMERCIALS PRODUCTION: Sound Design

ANDY NEWELL
Age 45
Based at Ripe Sound, California
Daily fee $4,500 per day for sound, $8,500 per day for
music

Career highlights Newell created the sound design for the Budweiser "lizards and "talking frogs ads through Goodby Silverstein. He has also worked with Yahoo!'s FIFA soccer games, Isuzu, Sega, Pizza Hut, Toshiba, Kia and PacBell.

Would you believe Newell moved to California because he wanted to work with Francis Ford Coppolla and George Lucas, and quickly fulfilled both ambitions. His work on Bram Stoker's Dracula won an Oscar.

What people are saying "The thing about Andy that makes him special is his ability to create new and organic sounds specific to the project," Joe Grundhoefer, a producer at Fallon Minneapolis, comments.

JOHNNIE BURN
Age 32
Based at Wave, London
Daily fee £330 per hour

Career highlights Burn worked on Guinness' "surfer","bet on black and "dream ads, Xbox's "mosquito and Levi's "odyssey". He also cites sitting next to Madonna for a week when working on her video for Music as a major highlight.

Would you believe Burn was on gardening leave when approached to do the Guinness "surfer spot. He had to get his equipment out of the garage and set up a makeshift recording studio in a mate's meeting room, where all the work for the commercial was done.

What people are saying "What he does is amazing. He treats every job as if it is his first. He engages and you can be confident about handing the baton to him. He's very astute, Walter Campbell, the creative director at Campbell Doyle Dye, says.

BILL CHESLEY
Age 39
Based at Amber Music, New York, USA
Daily fee Fee by negotiation

Career highlights Chesley worked on the music for Martin Scorsese's first ever commercial, for Orange mobile phones. Nike's "frozen moments" for Jonathan Glazer was the turning point in his career. Other credits incude spots for Guinness and Mercedes.

Would you believe After ten years in the business, the randomness and lack of process still worries Chesley. He says: "It still scares the hell out of me. Especially when clients have no idea how to tell me what they want."

What people are saying "Bill brought a lot of film language into ads, and he is a great craftsman who uses sound to amplify the idea and focus in on it, Malcolm Venville, a director at Therapy Films, says.

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