Age 32
Based at The Mill, London, UK
Daily fee Depends on the job

Career highlights Sony PlayStation's "mental wealth", NSPCC's "cartoon", Guinness' "bet on black", Levi's "twist and the BBC's "rush hour".

Would you believe He is nicknamed Barnsley after the footie team. And he's a big fan of the band Marillion, recently attending a Marillion Weekender.

What people are saying Paul Rothwell of Gorgeous Enterprises says: "Barnsley gives you solutions not problems. He's a great flame artist, has a great understanding of the filming and editing process, and has an amazing attention to detail. You usually don't notice half of what he has done, it's so seamless. But mostly we work with him out of pity because he supports a crap football team."

Age 41
Based at Play, London, UK
Daily fee £5,000

Career highlights Ads include John West Salmon's "bear", Orange's "hold up", Volvo "twister", FIFA spots and forthcoming Land Rover and Kronenbourg ads.

Would you believe Tom is renowned for his eccentric taste in footwear, favouring a particularly unpleasant pair of Birkenstocks; he once turned up to a shoot in flip flops.

What people are saying "He's a very innovative man. The way he approaches answering a problem can be very surprising. He's also very good at finding post-production solutions which are relative to the budget available, the director Daniel Barber says.

Age 37
Based at Twisted Laboratories, LA, USA
Daily fee $2,500 to $3,500

Career highlights The Chemical Brothers' Star Guitar video, Levi's "bellybutton", White Stripes' Fell In Love With A Girl video.

Would you believe Yes, he's the brother of Michel but as programmer and lateral thinker extraordinaire Twist (as he's nicknamed) is a creative force in his own right. The family connections don't end there. Gondry's father wrote the pixellation routine that turned the White Stripes into Lego blocks.

What people are saying "He will propose solutions that are different from other artists and this is crucial to me to do unique work, Michel Gondry says.


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