Legion's poppy retains meaning for post-war UK

The vast majority of the British nation knows that the Royal British Legion's red poppy symbolises the commemoration of those who lost their lives in the two World Wars, according to a poll conducted for Marketing by OMD Snapshots.

Despite recent concern that Remembrance Day might be losing its significance for younger generations that cannot remember the wars, the results of the survey are encouraging.

Out of a sample of 1203 people, 98% knew what the poppy stands for when asked the open response question. Of those, most associated it directly with the Day of Remembrance, war veterans, and the Royal British Legion itself.

This year's Royal British Legion Poppy Appeal has attracted controversy over arms manufacturer BAE Systems' sponsorship. Campaign Against the Arms Trade last week condemned BAE, comparing it to "King Herod sponsoring a special day reserved to prevent child cruelty".


Do you know what the red poppy stands for?

Yes 98%

No 2%

Most common mentions:

Remembrance Day 53%

British Legion 8%

Commemorates war veterans 8%

Flanders fields 6%

In memory of those who died 4%

Armistice Day 4%

Raising money for war victims 3%

For enquiries about OMD Snapshots call 020 7893 4124.

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