Lego is hosting an art gallery pop-up in London to launch a wooden Lego collectible that will celebrate the brand's heritage. Lego began by making wooden toys in Denmark in the 1930s.
The item, which will retail for £109.99, will be revealed at the event and made available for guests to buy. It will be a limited-edition product "based on a classic Lego icon".
Fans who attend the pop-up at Carousel in Seven Dials will receive a free poster.
The free event is open during 1- 2 November and will operate with 30-minute reservable time slots.
The Producers is delivering the project.