Lego plays on father and son bonding with Christmas film

A father bonds with his son in a Christmas campaign that shows how Lego brings out the "big kid" in everyone by allowing them to tap into their creative potential.

Creative introduces a "let’s build" strapline with the story being told through the eyes of a child to give the child’s perspective of how parents become teammates when playing with Lego

Brand: Lego

Client: Kathryn Marriott, brand manager at Lego

Agency: We Are Pi

Creatives:  Rick Chant and Barney Hobson