Lego highlights the role of creativity for musicians, fashionistas and sports stars alike with a three-part mini series.
Encouraging kids to get creative with Lego's signature bricks, episode one features US Olympian Simone Biles as she talks about how the toymaker has influenced her as a gymnast and choreographer.
Additional episodes will star Uptown Funk musician and producer Mark Ronson and fashion designer Tomo Koizumi. They will run on Lego’s website and YouTube channel.
This is the latest installment of Lego’s "Rebuild the world" campaign – the brand’s first global campaign in more than 30 years. The work was directed by Oscar Cariss through Annex Films.