Legoland "Get ready for fun" by BMB

Legoland's new campaign pitches the group of amusement parks as the ideal place for kids to let their imaginations run wild by depicting a series of gigantic Lego creatures, including a dinosaur, octopus and dragon, coming to life.

It tells the story of a park warden who has overslept and has to dash around the park, getting its various characters ready to welcome guests.

The campaign will run in the UK, US, United Arab Emirates, Japan, Malaysia and other European markets.


Creative directors
Business director
Account director
Account manager
Production company
Sound design
Project manager

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member