Legoland "Lego Mythica: Where your imagination rules" by Now

Legoland's magical ad promotes the attraction's immersive 4D flying theatre, Lego Mythica.

"Visit Legoland and fly with the sky lion", the ad says as a young Lego fan is transported from her bedroom to the fantastical land of Mythica at Legoland Windsor Resort. In Mythica, creatures built from Lego come alive before your very eyes, rollercoasters don’t follow any tracks and "your imagination rules". The ride footage was filmed from the point of view of the girl so that it feels as if the viewer is stepping into another world.

The work was directed by Gerson Aguerri through Canada.



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