Leisure Process ends its 13-year run

The specialist youth agency, the Leisure Process, is to close its doors after 13 years at the end of the month, as its two founding partners, John Carver and Douglas Coates, go their separate ways.

The specialist youth agency, the Leisure Process, is to close its

doors after 13 years at the end of the month, as its two founding

partners, John Carver and Douglas Coates, go their separate ways.



Carver, TLP’s creative director, is starting up an agency whose

creatives will deal directly with clients, rather than using account

managers as intermediaries.



He said the new shop would start with some key clients from TLP, notably

Q-Zar, the laser game company, and Virgin Records. The agency, which has

the working title, Harry Monk, will begin operating with six or seven

staff and aims to ’work across all areas of visual and aural

communication’. Carver commented: ’Above-the-line work is my passion but

there are other things you can do.’



Coates is to launch a communications agency handling youth-targeted

brands. ’I believe that, in the future, the boundaries between above the

line and other forms of advertising will become increasingly blurred,’

he said.



TLP was set up in 1984 by Carver, who ran his own creative consultancy,

and Coates, who was the marketing manager of HMV.



The agency went on to win various accounts in the entertainment and

youth fields. Virgin was one of its first clients and, earlier this

year, Coca-Cola appointed the agency to relaunch its contoured bottle in

this country.



’We’ve had 13 great years at TLP, but have decided to call it a day

while we’re still on top,’ Carver said. ’Douglas and I are at different

life stages and need space to develop our interests.’



The agency grew from Coates, Carver and a telephone into an pounds 8.5

million-billing business. However, the increase in size highlighted the

different approaches the creative, Carver, and the account man, Coates,

took to the business.



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