Leith adds creative task to its planning role for Nambarrie

The Nambarrie Tea Company has appointed the Leith Agency to handle all its forthcoming creative work.

The Nambarrie Tea Company has appointed the Leith Agency to handle

all its forthcoming creative work.



Leith won the account without a pitch after picking up the planning

brief earlier this year. McCann-Erickson in Belfast and 1576 also

pitched. A television campaign created by Leith will break later in the

year.



Rosena McKeown, the marketing manager at Nambarrie, said: ’It is a

natural progression to take the creative forward with Leith. The

development work has given the agency an in-depth understanding of our

market and our brand and provided a sound platform for the creative

concept.’



David Amers, the planning director at Leith, said: ’We’re very pleased

to have won the Nambarrie account on the back of strong planning and an

excellent creative route.’



Nambarrie, which is based in Belfast, is Northern Ireland’s oldest tea

company. The company has carved a name for itself through its

cause-related marketing schemes, one of which won it the 1999 Business

in the Community Cause Related Marketing Award for Excellence.



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