The Nambarrie Tea Company has appointed the Leith Agency to handle
all its forthcoming creative work.
Leith won the account without a pitch after picking up the planning
brief earlier this year. McCann-Erickson in Belfast and 1576 also
pitched. A television campaign created by Leith will break later in the
Rosena McKeown, the marketing manager at Nambarrie, said: ’It is a
natural progression to take the creative forward with Leith. The
development work has given the agency an in-depth understanding of our
market and our brand and provided a sound platform for the creative
David Amers, the planning director at Leith, said: ’We’re very pleased
to have won the Nambarrie account on the back of strong planning and an
excellent creative route.’
Nambarrie, which is based in Belfast, is Northern Ireland’s oldest tea
company. The company has carved a name for itself through its
cause-related marketing schemes, one of which won it the 1999 Business
in the Community Cause Related Marketing Award for Excellence.