Leith Agency establishes London operation

The Leith Agency has set up a London office and is already working on the new Grolsch TV campaign from its base in St James’s Square.

The Leith Agency has set up a London office and is already working

on the new Grolsch TV campaign from its base in St James’s Square.



John Rowley, the managing director of The Leith Agency’s Edinburgh

office, has been made chief executive of both operations and will be

based in London for the next six months.



Gerry Farrell, the agency’s Edinburgh-based creative director, will

initially travel between the two offices to oversee the creative output.

Rowley hopes to appoint a managing director and eventually a creative

director for the London shop.



’Our research showed us that there is room in London for a distinctive

creative agency with strategic strength and depth,’ Rowley said. ’We

have a solid track record in these areas, but our Scottish culture also

makes us more pragmatic, more down to earth and, I think, easier to work

with.’



The Leith Agency’s London office officially opens on 21 January. The

agency already claims to be working on a number of secret projects, as

well as the Grolsch business which it won from Bass at the end of last

year after a pitch against the previous incumbent, Euro RSCG Wnek

Gosper.



’We’ve learned that pitching for London clients from an Edinburgh base

can be a handicap, so we’ve decided to shorten the odds in our favour,’

he added.



The Leith Agency has a strong creative reputation, based mostly on its

work for Irn Bru and Bass’s Tennents Lager.



In 1998, it won the pounds 10 million pan-European launch of the Honda

H-RV and has been awarded another project from the car manufacturer this

year.



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