Leith Agency lands Scottish and Southern Energy ad task

LONDON - Scottish and Southern Energy, the UK's second-largest energy supplier, has handed its UK advertising account to The Leith Agency.

Scottish and Southern Energy: hired Leith
Scottish and Southern Energy: hired Leith

The Edinburgh-based agency won the business after a pitch against three undisclosed London shops.

In recent years, Scottish and Southern Energy has worked with a number of Scottish agencies on its advertising campaigns, including The Union and Tangible Communications.

It called a pitch in March as part of a renewed effort to match some of its rivals, such as British Gas and EDF Energy, in producing mainstream advertising campaigns to help raise a greater awareness of the brand outside of Scotland. Its decision to hold talks with a number of London-based agencies reflected this; however, the company has de-cided to keep its business north of the border.

Jonny Petrie, the Scottish and Southern Energy brand manager, led the process.

The Leith Agency will now create a series of advertising campaigns that help to build Scottish and Southern Energy's reputation as a progressive and innovative company.

It will work closely with the company's direct marketing agency, Story UK, and media agency Feather Brooksbank on the campaigns.

Story has created a number of award-winning campaigns for the brand, including "free-bee", which won a gold at the 2008 DMA Awards.