Leith appoints Ryder to planning role

Leith London has completed its management line-up with the

appointment of Sarah Ryder as its planning director.

Ryder will sit alongside the agency's management team with the managing

director, Jeremy Pyne, and the creative directors, Paul Silburn and John

Messum. The agency has been without a planning head since its launch in


Ryder joins from Campaign Palace, where she had been responsible for

running the Australian agency's planning department since September


While there she had overseen the strategic development of the Westpac

bank account before the Olympics.

Ryder said: 'It was a great experience being out in Australia, but I

felt ready to come back and move on to the next challenge. It's unusual

to get such a strong management team of bright, yet unpretentious and

genuine people.'

Before Campaign Palace, Ryder had worked as a senior strategic planner

at M&C Saatchi on the British Airways and Fosters lager accounts. She

joined the agency when it launched in 1995.

Ryder also worked at Butterfield Day Devito Hockney, where she wrote the

award-winning Co-op Bank IPA Effectiveness Paper.

Before that, she had worked at BDH in Manchester from 1987 through to


Pyne said: 'Sarah perfectly fits the bill as she has a brilliant balance

of experience and energy as well as a creative and strategic approach to



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