Leith London beats two to pick up £1m Biography Channel

The Biography Channel, a joint venture between Sky and the US-based A&E Television Networks, has awarded its £1 million account to Leith London.

The agency won the business following a pitch against Agency Republic and Cuba.

The station is set to relaunch the channel next year with a new programming schedule containing more of a focus on entertainment. The channel held the pitch in a bid to find an agency partner that could produce a campaign to compliment this new positioning.

Leith London's new work will include TV commercials running from February.

Jeremy Pyne, the managing director of Leith London, said: "The Biography Channel deserves a campaign that communicates its core proposition in a distinctive way."

The Biography Channel's sister channel, The History Channel, is also talking to agencies about its ad account.

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