Leith London beats two to pick up £1m Biography Channel

The Biography Channel, a joint venture between Sky and the US-based A&E Television Networks, has awarded its £1 million account to Leith London.

The agency won the business following a pitch against Agency Republic and Cuba.

The station is set to relaunch the channel next year with a new programming schedule containing more of a focus on entertainment. The channel held the pitch in a bid to find an agency partner that could produce a campaign to compliment this new positioning.

Leith London's new work will include TV commercials running from February.

Jeremy Pyne, the managing director of Leith London, said: "The Biography Channel deserves a campaign that communicates its core proposition in a distinctive way."

The Biography Channel's sister channel, The History Channel, is also talking to agencies about its ad account.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content