Leith set to release Coors Light ad

LONDON - Leith has released a new ad for Coors Light, featuring two white geeks performing a rap with West Indian accents.

Coors Light...ad by Leith
Coors Light...ad by Leith

The "hear me now" ad will break next Friday and air for eight weeks, supported by a £3 million integrated marketing campaign.

Steve Mitchell, the senior brand manager for Coors Light, said: "‘Hear me now' captures the brand's infectious party spirit and brings the personality of Coors Light to life through the stars of the ad."

The brand has also developed a partnership with MySpace, providing a platform to talk to the stars of the ad, as well as outtakes from the commercial.