The Leith Agency has been awarded top honours at the radio
industry’s Aerial Awards for the second year running, with its work for
Irn-Bru.
The Irn-Bru spot, ’No problem’ - which sends up sanpro advertising using
a Claire Rayner soundalike - took the gold award, judged by an audience
of more than 200 creatives voting on the night.
The radio specialist, Pulse Productions, took the best campaign award
for Amerada Gas. This category was judged by a jury of 12 creatives
chaired by Robert Campbell, creative partner at Rainey Kelly Campbell
Roalfe.
The audience also voted in six other categories: general, food and
drink, retail and finance, charity and public service, leisure and
automotive.
Amerada Gas came top in the general category with its ’stoat’ ad,
beating ’space cheese’ for Amerada, and ’Johnson/Olympics’ for Nike
through TBWA Simons Palmer.
In the food and drink category, Irn-Bru beat Golden Wonder’s ’skydive’
and Murphy’s ’relationships’ by Bartle Bogle Hegarty.
Leo Burnett’s work for McDonald’s dominated the retail and finance
category with three ads: ’closer’, ’tree’ and the winner, ’phone’.
The Commission for Racial Equality’s ’job’ by Saatchi & Saatchi topped
the charity and public service category, beating two ads by Saatchis for
the Army, ’still’ and ’motorway’, and ’traffic lights’ for London Buses
through Young & Rubicam.
DMB&B’s Littlewood’s Pools ad, ’classified result’, won in the leisure
category. BMP DDB’s ’slogans’ for the Volkswagen Caddy won in the
automotive category.
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