The Leith triumphs at Aerial Awards

The Leith Agency has been awarded top honours at the radio industry’s Aerial Awards for the second year running, with its work for Irn-Bru.

The Leith Agency has been awarded top honours at the radio

industry’s Aerial Awards for the second year running, with its work for

Irn-Bru.



The Irn-Bru spot, ’No problem’ - which sends up sanpro advertising using

a Claire Rayner soundalike - took the gold award, judged by an audience

of more than 200 creatives voting on the night.



The radio specialist, Pulse Productions, took the best campaign award

for Amerada Gas. This category was judged by a jury of 12 creatives

chaired by Robert Campbell, creative partner at Rainey Kelly Campbell

Roalfe.



The audience also voted in six other categories: general, food and

drink, retail and finance, charity and public service, leisure and

automotive.



Amerada Gas came top in the general category with its ’stoat’ ad,

beating ’space cheese’ for Amerada, and ’Johnson/Olympics’ for Nike

through TBWA Simons Palmer.



In the food and drink category, Irn-Bru beat Golden Wonder’s ’skydive’

and Murphy’s ’relationships’ by Bartle Bogle Hegarty.



Leo Burnett’s work for McDonald’s dominated the retail and finance

category with three ads: ’closer’, ’tree’ and the winner, ’phone’.



The Commission for Racial Equality’s ’job’ by Saatchi & Saatchi topped

the charity and public service category, beating two ads by Saatchis for

the Army, ’still’ and ’motorway’, and ’traffic lights’ for London Buses

through Young & Rubicam.



DMB&B’s Littlewood’s Pools ad, ’classified result’, won in the leisure

category. BMP DDB’s ’slogans’ for the Volkswagen Caddy won in the

automotive category.



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