Leith wins Baxters advertising brief

Baxters Food Group has appointed The Leith Agency to handle its UK advertising account.

Baxters: integrated campaign set to launch in October
Baxters: integrated campaign set to launch in October

The Edinburgh-based agency won the business after a pitch process, which took place last week.

It will now be responsible for handling an integrated advertising campaign, which is set to roll out nationwide in October. The campaign is thought to include a TV spot.

Baxters, which produces a range of products including gourmet soups, pasta sauces, chutneys and mayonnaise, previously worked with JWT London on its advertising business.

The agency was appointed to the account in August 2009, after a pitch against DHM, The Red Brick Road and Rainey Kelly Campbell Roalfe/Y&R.

Leith's appointment follows the arrival of Yvonne Adam as Baxters' new marketing director.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content