Lemmy stars in milk ad and London Pride runs 'January ale' campaign

Motörhead's much missed frontman Lemmy stars in Finnish milk ad, Amazon India tackles gender stereotypes and eight of the best PR campaigns for the New Year.

Lemmy stars in milk ad and London Pride runs 'January ale' campaign


Most read: Motörhead's Lemmy stars in ad for Finnish dairy brand

Finnish dairy company Valio has released an ad starring Lemmy (otherwise known as Ian Kilmister), just weeks after the Motörhead frontman's death, writes James Swift in Campaign.

The ad was created by Hasan & Partners and references a 20-year old Finnish ad for the Dairy Nutrition Council of Finland, in which a scruffy-looking man exits a bar and proclaims he doesn’t drink milk and never will.

The footage was shot in Maunula, Finland, less than a month before Lemmy, aged 70, died of cancer on 28 December. Lemmy played a gig with his band after making the ad.

Amazon India

Gender stereotypes: Amazon India tries for social progress with #WomanShops spot

Amazon India is trying to achieve its own #ThisGirlCan moment, taking on stereotypes about shopping and women.

The brand interviewed several Indian men about their wives' shopping habits, with all describing them as on the verge of being out of control, writes Campaign's Shona Ghosh.

In the ads, the women are handed 5,000 Indian Rupees (£51). All managed to surprise their husbands by buying thoughtful gifts such as new shirts, trousers and badminton racquets, so the couple could take up the sport.

The ad concludes, somewhat predictably, with the husbands admitting they had been wrong.

London Pride ads invite punters to the 'January ale'

Advertising: London Pride ads invite punters to the 'January ale'

Fuller's, the London brewery, has borrowed from John Lewis and Selfridges in its January campaign for London Pride.

The ‘January Ale’ ads, created by The Corner, launch today. They spoof familiar ads such Selfridges' yellow and black posters, and Harrods' "there is only one sale" work.

London Pride 'January Ale' campaign

CES 2016

CES 2016: Advertisers can expect more from immersive experiences and connected objects

It's the turn of Jeff Tan, the vice president of strategy for Posterscope, to report back for us from CES 2016.

Tan has highlighted some of the tech categories at CES 2016 of particular relevance to advertisers. Included on his list are video recording devices and he's picked out Polaroid, which is getting it's own back on GoPro after years of playing second fiddle to the action camera brand.

Catch up with more news from CES 2016

Virgin Active

New Year: Eight 'resolution' campaigns, including Virgin Active, NSPCC and MaxiNutrition

New Year, new you? New Year, new PR, more like.

Sagal Mohammed, on our sister title PR Week, has picked out eight New Year PR campaigns, including two charity-related options for the non-drinkers out there.

However, our favourite is number seven: Tryjanuary. This campaign encourages the nation to try, share and enjoy new beers and brews throughout the month of January.

It features a social media competition on Twitter, Facebook and Instagram giving one lucky participant a chance to win all of the different beers tried.

The #tryjanuary campaign was launched by Andy Heggs, the Manchester-based beer fan and blogger. It works in tandem with various brands and charities. Partner organisations are offering discounts on purchases when made alongside contributions to regional and national charities.

We like to think Lemmy would approve.


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