Lemon & Paeroa "Best day ever" by DDB New Zealand

Lemon & Paeroa's spot proves that it's not all doom and gloom for the undead.

Set in a post-apocalyptic world where zombies roam the streets, the ad begins as one curious member of the walking dead comes across a can from the New Zealand-based company. Recruiting his decomposing friend, the pair undergo a series of quirky activities, from gawking at animal-themed art to playing rugby at the beach – all to the tune of Sheryl Crow’s decidedly non-apocalyptic track All I Wanna Do.

No, not even a group of surviving humans could dull the shine of these flesh-eating friends as their "best day ever" comes to a close.

Rolling out across TV, cinema, social media and digital channels, the work was written by Sylvia Humphries, art directed by Sarsha Drakeford and directed by Damien Shatford through Sweetshop.


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