Lenovo fans can take a 360-degree video of themselves and their surroundings. If it isn’t clear what a #Holiday360 is, Lenovo’s made a handy demo video:
Participants can tag themselves along with their name and country and upload the video on Twitter, Instagram or Facebook. Lenovo will then weave all the submitted videos together to create a "global 360-degree selfie".
Rival mobile brands Samsung and Microsoft’s Lumia have also leant heavily on selfies during their marketing over 2014.
Samsung ‘s sponsorship of the Academy Awards resulted in Ellen DeGeneres’ famous A-list selfie, which went on to become the most retweeted image in Twitter’s history.
Meanwhile Microsoft has also pushed the selfie concept with two of its newer Lumia devices, the730 and 735, which both put the focus on the front-facing cameras.
Lenovo said its selfie campaign, devised by We Are Social, ties in with its wider ‘Do’ activity, which encourages fans to try new things.
Rod Strother, Lenovo’s social director, said:"This campaign is globally accessible, taps into current online behaviours and fits perfectly with Lenovo’s brand identity.
"We’ve found that our community enjoy sharing their own content with us, and as such, campaigns like this where fans are empowered and can express their creativity generate high levels of participation and engagement."