Leo Burnett and Delvico in fight for Freixenet

Leo Burnett London and the Spanish WPP agency Delvico are competing in a two-way shoot-out for the £20 million global Freixenet account.

The Spain-based still and sparkling wine producer, which owns the Freixenet Cava and Ash Tree Estate brands, is looking for a single agency to create a unified global marketing message.

The company, which until now has used local agencies in regional markets, wants to target the UK, the US, Japan, Europe and Africa.

In March last year, Freixenet appointed the ex-Procter & Gamble marketing director Martina Oberon as its global marketing director. She joined the company with a brief to create a cohesive global brand for the business.

Leo Burnett already handles the £2 million Freixenet business in the UK. The agency picked up the account in April last year following a shoot-out against Miles Calcraft Briginshaw Duffy.

The incumbent on the account, KLP Euro RSCG, declined to pitch for the UK business after its sister agency, Euro RSCG, picked up the creative account for the wine brand Matheus Rose.

If Burnett wins the global account, it will be run from the London agency.

But if it is unsuccessful in the pitch, it will lose the UK business.

Freixenet launched the Ash Tree Estate still wine brand in January 2005.

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