Leo Burnett lands Betsson international brief

Betsson Group, the Swedish gambling operator, has appointed Leo Burnett to lead its international advertising strategy and creative for the Betsson.com brand.

Betsafe: part of the Betsson group
Betsafe: part of the Betsson group

Leo Burnett won the business in a pitch process run by Agency Insight. It beat MullenLowe London to the account.

Leo Burnett will deliver a digital-first strategy and a global creative platform for Betsson.com.

Key markets will include Sweden, Norway, Finland, Germany, Brazil, Peru and the Netherlands.

Betsson Group currently works with a variety of agencies, including Crispin Porter & Bogusky Scandinavia, which works on the group’s Betsafe brand.

The aim of the pitch was to consolidate and appoint a global hub for Betsson.com.