Leo Burnett to launch Scottish Widows spot

LONDON - Leo Burnett has produced the first Olympics-related ad for a confirmed sponsor of the 2012 London games.

Scottish Widows...Olympics sponsor
Scottish Widows...Olympics sponsor


The Scottish Widows spot incorporates athletes and gymnasts and will debut on ITV1's Champions League coverage tomorrow night.

The 50-second spot features athletes performing choreographed routines, and who morph into model Hayley Hunt, the current face of Scottish Widows.

Andrew Edwards, group chief executive, Leo Burnett London, said: "It brings to life the fact that in both financial planning and sport, better preparation will lead to a better outcome."

The strapline for the ad runs: "We understand it takes more than one performance to win an Olympic gold medal. It takes thousands. We'd like to see if we can help you prepare for your future."