Leo Burnett launches global Starcom brand

Leo Burnett launched its Starcom media network on Wednesday, creating a new global media brand with billings of dollars 7.3 billion.

Leo Burnett launched its Starcom media network on Wednesday,

creating a new global media brand with billings of dollars 7.3

billion.



As of Wednesday, virtually all Burnett’s media divisions and departments

will adopt the Starcom name and operating model.



In the UK, the Burnett media department will move into new offices

within the agency’s Sloane Avenue headquarters under the joint managing

directors, David Connolly and Richard Beaven. The agency is now

searching for a chief executive for its European offering.



All Starcom offices will have access to proprietary tools, research and

studies and will be linked by an intranet. The network will be headed by

Jack Klues, the chief executive, and Bob Brennan, the chief operating

officer. A Starcom board will also include Jeff Fergus, Leo Burnett’s

group president of Europe, Frank Voris, formerly the finance director of

Burnett USA, and Mark Cranmer, the chief executive of Starcom’s UK

sister company, Motive. Motive will remain a separate brand in the UK,

while tapping into the Starcom network.



Rick Fizdale, chairman of Burnett, said: ’Our clients want to dissolve

regional and national borders and to seek one superior resource for

media.’



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