- Leo Burnett officially launched its Starcom media network on Wednesday, creating a new global media brand.
As of Wednesday, virtually all Burnetts media divisions and departments around the world will adopt the Starcom name and operating model.
In the UK, the Burnetts media department will move into new offices within the agency's Sloane Avenue headquarters under joint managing directors, David Connolly and Richard Beaven. The agency is now searching for a European chief to spearhead its offering on this side of the Atlantic.
All Starcom offices will have access to proprietary tools, research and studies as well as a new Intranet linking each office around the globe. At the same time there will be dedicated multinational client business teams to maximise resources for global clients and ensure cross-pollination of best-practice.
The network will be headed by Jack Klues as chief executive and Bob Brennan as chief operating officer. A Starcom board has been established which will also include Jeff Fergus, Leo Burnett's group president of Europe, Frank Voris, formerly the finance director of Burnetts USA, Mark Cranmer, the chief executive of Starcom's UK sister company, Motive. Motive will remain a seperate brand in the UK, while tapping into the Starcom network.
Rick Fizdale, the chairman of Burnetts, said: "Our clients are looking to dissolve regional and national borders and seek one superior resource for media."