Leo Burnett to push BFI London Film Festival

The British Film Institute has appointed Leo Burnett to develop a creative campaign for the 54th BFI London Film Festival, after a pitch against undisclosed agencies that began in April.

The Prophet: screened at last year's festival
The Prophet: screened at last year's festival

The agency will create a visual identity that will be used across a range of marketing material, as well as a trailer to appear before each cinema screening at the festival, which runs from 13 to 28 October.

Entries are open for this year's festival until 25 June and the full programme will not be announced by the BFI until September.

Last year's festival screened award-winning films such as Precious and The Prophet.

As the online media partner for the festival, LoveFilm last year produced a digital campaign to promote its association with the BFI.

As well as a dedicated microsite, blog and social media activity, LoveFilm used content from its online campaign in its magazine and weekly newsletter.