Leo Burnett triumphed at the Aerials 2007, scooping the gold award for its "script" radio spot for Procter & Gamble's Fairy Non Bio.
Leo Burnett took gold at the ceremony, held on Tuesday at London's Scala club in King's Cross, after a jury comprising 100 industry figures voted it the best spot of five shortlisted categories. The ad finished top of the FMCG category.
The spot, created by Caroline Rawlings and Chris Birch, features a child learning to read by articulating the offer of a Fairy Non Bio promotion to his mother.
The Lifetime Achievement award went to Paul Burke, an independent producer and former creative at BMP DDB. During his 14 years at the agency, Burke won 12 Aerials, for brands including Kit Kat.
Hooper Galton's "sniffer donkey" for Nando's, which pushes the brand's Portuguese heritage through a series of unexpected cultural references, was judged to be the best campaign. Radioville was credited as Agency of the Year and COI was named Advertiser of the Year.
Four other agencies landed awards in the product categories. Radioville's "switch"' for the Lexus Hybrid won in the Automotive & Technology sector, while Grey London's "Mills & Boon" for Women's Aid came top in the Charity & Public Service category. The Red Brick Road's script for Tescodiets.com, "think", won in the Retail & Finance category, while JWT London's "lighter" for Autotrader took the Casting award, as well as the Leisure & Services sector.
For technical elements, Abbott Mead Vickers BBDO's "Kirsty" for COI was hailed for its direction, while M&C Saatchi's "brook", to promote the ITV soap Emmerdale, won in the Sound Design category.
The awards were co-chaired by John O'Keeffe, the executive creative director at Bartle Bogle Hegarty, and Nick Angell, the managing director of Angell Sound. Other members of the jury included Jo Moore, a creative director at WCRS, Micky Tudor, a creative director at Clemmow Hornby Inge, and Zoe Dale, a radio producer at AMV.
O'Keeffe said: "It's always good to be able to recognise the talents that have given special focus and invested time in developing creative radio advertising and the Aerials enable us to do just that."