Leo Burnett has hired the commercials director, Julian Dyer, and
the senior creative, Gareth Pitman, as new partners for one of its
senior creative teams, which is splitting after ten years.
The two Robins - Robin Weekes and Robin Smith - famous for their press
ads for Mercedes, have decided to work separately to give a fresh
approach to their work.
Smith’s new partner will be Dyer, who joins at the beginning of April
from Park Village Productions. The move brings the director back to his
first love - copywriting - particularly of humorous television
Dyer has six years of directing experience behind him, including stints
at Redwing, Challenge and Propaganda. But he first won his spurs in
advertising at BMP, where he picked up a BTAA gold for Sony Trinitron
and helped to launch Channel 4. After that, the 34-year-old creative
joined Collett Dickenson Pearce, where he worked on Hamlet Cigars among
Weekes’ new partner, the art director Gareth Pitman, joins from
Duckworth Finn Grubb Waters, where he worked on the Independent
Television Commission ’cops and robbers’ commercial, as well as on the
agency’s flagship Daewoo business. Before that, the 37-year-old worked
at the then DFSD Bozell and at Saatchi and Saatchi.
Both Dyer and Pitman say they want to join Burnetts because of the
access it will give them to big-spending television accounts.