Leo Burnett selects two fresh creatives for senior partners

Leo Burnett has hired the commercials director, Julian Dyer, and the senior creative, Gareth Pitman, as new partners for one of its senior creative teams, which is splitting after ten years.

Leo Burnett has hired the commercials director, Julian Dyer, and

the senior creative, Gareth Pitman, as new partners for one of its

senior creative teams, which is splitting after ten years.



The two Robins - Robin Weekes and Robin Smith - famous for their press

ads for Mercedes, have decided to work separately to give a fresh

approach to their work.



Smith’s new partner will be Dyer, who joins at the beginning of April

from Park Village Productions. The move brings the director back to his

first love - copywriting - particularly of humorous television

commercials.



Dyer has six years of directing experience behind him, including stints

at Redwing, Challenge and Propaganda. But he first won his spurs in

advertising at BMP, where he picked up a BTAA gold for Sony Trinitron

and helped to launch Channel 4. After that, the 34-year-old creative

joined Collett Dickenson Pearce, where he worked on Hamlet Cigars among

other projects.



Weekes’ new partner, the art director Gareth Pitman, joins from

Duckworth Finn Grubb Waters, where he worked on the Independent

Television Commission ’cops and robbers’ commercial, as well as on the

agency’s flagship Daewoo business. Before that, the 37-year-old worked

at the then DFSD Bozell and at Saatchi and Saatchi.



Both Dyer and Pitman say they want to join Burnetts because of the

access it will give them to big-spending television accounts.



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