Leo Burnett snatches MacManus from Interpublic

- Leo Burnett has trumped Interpublic's plans to buy up the MacManus Group by masterminding its own merger. The Leo Group's merger with MacManus will create a new holding company, provisionally called BDM (Burnett Dentsu MacManus), which intends to go public in 2001.

- Leo Burnett has trumped Interpublic's plans to buy up the MacManus Group by masterminding its own merger. The Leo Group's merger with MacManus will create a new holding company, provisionally called BDM (Burnett Dentsu MacManus), which intends to go public in 2001.

Dentsu, which already owns a small stake in Leo Burnett, is expected to take a 20 per cent stake in BDM.

Leo Burnett and D'Arcy, the two biggest agency brands involved in the merger, already share global clients including Procter & Gamble and Coca-Cola.



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content