Leo Burnett unveils posters for Miller music campaign

LONDON - Leo Burnett has launched a poster campaign to accompany its live music marketing campaign for Miller Genuine Draft.

The Mill...new music campaign by Leo Burnett
The Mill...new music campaign by Leo Burnett

The agency has devised a series of free music concerts in Glasgow and Edinburgh, designed to showcase emerging musical talent.

The Mill events are supported by posters, as well as fliers, plus online partnerships and a response show on Xfm Scotland.

Jonathan Burley, the group executive creative director at Leo Burnett, said: Plenty of agencies are currently touting the old integrated/360 cliché around town.

But we’ve actually put our talent where our mouth is, pulling together a team from all our in-house creative disciplines – design, activation, digital, above and below the line – to create something truly unique and ambitious with The Mill.









Credits

Project name
The Mill
Client
SAB Miller, Miller Genuine Draft
Creative agency
Leo Burnett
Creative directors
Jonathan Burley & Garry Munns
Copywriter
Tony Durston
Art director
Trevor Webb
Heads of art
Lance Crozier & Monty Verdi
Designers
Rory Neighbour, Ben Edwards, Isabel Moura, Lee Burns
Planner (creative agency)
Michael Barrett
Media agency
MPG
Planner (media agency)
Simon Blackburn