Leo Burnett wins $65 million allergy brand account

- The US pharmaceutical company, Hoechst Marion Roussel, has moved the $65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.

- The US pharmaceutical company, Hoechst Marion Roussel, has moved the $65 million full service consumer advertising account for its Allegra allergy products into Leo Burnett following a competitive review.

Other competing agencies were not disclosed, but the incumbent ,Medicus Communications, New York, which is a division of the McManus Group, did not take part in the review. However, it retains trade advertising for the drug.

Medicus had worked with Hoechst since 1985.





Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content