Leroy Merlin "A life to build" by BETC Paris

Leroy Merlin's spot demonstrates the unifying power of building a home.

The French DIY retailer follows two nomads who take shelter from stormy weather in a worn-down shed. Together, the pair slowly turn their new dwelling into a home, which grows to become a pretty hefty tree house – the kind you might see on Grand Designs, real quality stuff – highlighting the idea that if you look after a house it will look after you in return.

The work was created by Moritz Maus and Sebastian Regfeldt, and directed by Nicolaï Fuglsig through Henry and MJZ. The media agency is Havas Media.


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