The Tottenham Hotspur striker, Les Ferdinand, returns to TV
advertising this week with a cameo appearance in a new commercial for
Horlicks through Grey.
Ferdinand, whose team-mate, David Ginola, hit the headlines earlier this
month as the new face of L’Oreal, is shown being ogled by women in the
pounds 2.4 million campaign. The 30-second ad is made up of a series of
vignettes which illustrate various facts about sleep. Seventy-seven per
cent of people have problems sleeping while 94 per cent say that after a
refreshing night’s sleep they can cope with anything, a survey says.
The ad states that 69 per cent of Horlicks drinkers appreciate the
’finer points’ of football in an attempt to show that Horlicks-induced
sleep makes you feel perky. The last vignette shows two girls watching
Les Ferdinand on TV. He strips off his shirt in a fantasy sequence and
the camera pans across his shorts.
The last Horlicks campaign aimed to show that the brand could be
consumed during the day to relieve stress, but the new work takes it
back to its sleep-associated roots.
Ferdinand has not appeared in TV advertising since 1995, when he starred
alongside the former Manchester United striker, Eric Cantona, in a
commercial for Nike.
The Horlicks film was art directed by David Bonitto and written by Peter
Algate. It was directed by Andy Lambert at the production company, TT02.
Media is being handled by MediaCom.