Les Ferdinand stars in ’perky’ campaign for Horlicks by Grey

The Tottenham Hotspur striker, Les Ferdinand, returns to TV advertising this week with a cameo appearance in a new commercial for Horlicks through Grey.

The Tottenham Hotspur striker, Les Ferdinand, returns to TV

advertising this week with a cameo appearance in a new commercial for

Horlicks through Grey.



Ferdinand, whose team-mate, David Ginola, hit the headlines earlier this

month as the new face of L’Oreal, is shown being ogled by women in the

pounds 2.4 million campaign. The 30-second ad is made up of a series of

vignettes which illustrate various facts about sleep. Seventy-seven per

cent of people have problems sleeping while 94 per cent say that after a

refreshing night’s sleep they can cope with anything, a survey says.



The ad states that 69 per cent of Horlicks drinkers appreciate the

’finer points’ of football in an attempt to show that Horlicks-induced

sleep makes you feel perky. The last vignette shows two girls watching

Les Ferdinand on TV. He strips off his shirt in a fantasy sequence and

the camera pans across his shorts.



The last Horlicks campaign aimed to show that the brand could be

consumed during the day to relieve stress, but the new work takes it

back to its sleep-associated roots.



Ferdinand has not appeared in TV advertising since 1995, when he starred

alongside the former Manchester United striker, Eric Cantona, in a

commercial for Nike.



The Horlicks film was art directed by David Bonitto and written by Peter

Algate. It was directed by Andy Lambert at the production company, TT02.

Media is being handled by MediaCom.



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