Les Recettes Ferme d'Anchin "The soup that honors vegetables" by CLM BBDO

French soup brand Les Recettes Ferme d'Anchin believes vegetables deserve better.

To demonstrate its ultimate respect for veg, these offbeat ads by CLM BBDO introduce two characters – Louise Asperge (Asparagus) and Samuel Poireau (Leek). Because of their unusual names, Louise and Samuel have faced taunting since childhood, but thanks to Recettes Ferme d’Anchin they can finally be celebrated. The brand is offering free soup to anyone with a vegetable in their name, and it has given influencers with veg-related handles, such as @pititchampignon (little mushroom), a wood box of soups and a personalised bowl. It’s just one way to remind everyone they should be proud to bear the name of a vegetable. The campaign was written by Joseph Rozier, art directed by Théophile Robaglia and directed by Beatrice Pegard through La Pac.

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