Ali, who partnered her fellow WCRS executive creative director, Leon Jaume, is now expected to continue working for the agency as a creative consultant on 3, the account she managed during the past year. She will run the next 3 campaign and may also continue to work on BMW.
WCRS hired Ali four months before finalising its management buyout last April. She was the only senior member of the team not to buy a stake in the agency.
Ali said: "I have worked really hard this past year and am proud of everything I've made happen at WCRS. Now's just the time to do something else."
Separately, WCRS has hired Matt Edwards, the Lowe new-business director and a previous Campaign Face to Watch, as its new-business and marketing director. He is expected to buy equity in the agency when he starts work in the next few months.
Edwards is the first of Lowe's management team to leave since Garry Lace was appointed as Lowe London's new chief executive earlier this month.
He will replace Julian Hough, who departed from WCRS last year to work as 3's marketing director.
- Comment, p40.