Leslie Phillips fronts new Shreddies campaign

LONDON - The latest ad in Nestle's Shreddies-eating 'Knitting Nanas' campaign breaks on ITV tonight featuring iconic ladies' man Leslie Phillips, famous for uttering the line "ding dong".

The ad, created by McCann Erickson, will run after tonight's episode of 'Coronation Street'.

Phillips utters his famed catchphrase "ding dong" in the spot as Nestle looks to cash in on his appeal to an older generation.

The ad has been created to help launch "Nanas best ever recipe".